M1 Homebuyers, a Detroit-based real estate investment company, partnered with our agency in 2021 with a simple goal: generate more motivated seller leads. At the time, the company averaged only two leads per month. Fast forward to 2025, they’re generating
7x more leads, dominating local search, and showing up in
Google's AI Overviews thanks to a combination of
modern SEO and
AI-assisted strategies.
SEO by the Numbers: Real Growth with Real Impact
Here’s what SEO + AI achieved in the most recent reporting period:
- 383 organic sessions — A 500% increase from their baseline
- 26 qualified leads — Up 7.7x
- 556 ranked keywords — 5x growth in search visibility
This growth isn’t just in volume — it’s in
quality, visibility, and conversion.
Key SEO Strategies That Delivered Results
1. Content Optimization (Now AI-Assisted)
We built a content strategy targeting high-intent, long-tail keywords like “sell my distressed house fast Detroit.” But more importantly, we
leveraged AI tools to:
- Identify gaps competitors missed
- Generate semantic variations of core topics
- Optimize for
featured snippets and
AI Overviews (SGE)
2. AI-Driven Keyword & Entity Mapping
Instead of simply targeting keywords, we mapped
related entities and
search intents using AI-based clustering tools. This ensured our content aligned with how Google understands topics — improving relevance and increasing chances of inclusion in
AI-powered results.
3. On-Page SEO Enhancements
Every page was updated with AI-analyzed meta data, better internal linking, and schema to help Google and AI systems like SGE parse and categorize content accurately.
4. Google Business Profile Optimization
Their GBP was enhanced with keyword-rich Q&A, consistent NAP info, and AI-generated responses to customer reviews — improving engagement and helping them surface more frequently in
map packs and local AI summaries.
5. Authority Building with AI-Based Prospecting
Using AI-driven link analysis tools, we identified niche-specific backlink opportunities faster, building high-authority links from real estate and local Detroit sources.
Focusing on Local SEO in a Changing SERP Landscape
In 2025, local SEO isn’t just about map listings — it’s about
controlling how your brand is presented in AI-driven search elements. For M1 Homebuyers, this meant:
- Creating content that
answers questions surfaced in AI Overviews
- Optimizing GBP and website content to match
semantic patterns used by Google’s AI
- Targeting
hyper-local keywords like “sell my house cash Detroit 2025” with
natural language content
Challenges and How AI Helped Us Overcome Them
How We Solved It
Core Algorithm Updates --> AI tools helped us identify patterns in traffic drops and adapt content accordingly.
Competitive Keyword Saturation --> AI-driven keyword clustering revealed underutilized niches competitors overlooked.
Technical SEO Gaps --> Site audits powered by AI flagged mobile, speed, and indexation issues efficiently.
Results + The Road Ahead
M1 Homebuyers is now a
local leader in the real estate investment space. Their future goals include:
- Expanding to additional metro areas using AI to identify underserved zip codes
- Increasing conversion rates through
predictive CRO
- Leveraging AI to
predict future keyword trends and build content calendars around them
Conclusion
M1 Homebuyers' success proves that modern SEO is no longer just about keywords and backlinks — it's about understanding and adapting to an
AI-powered search ecosystem.
By blending
traditional SEO fundamentals with
AI-powered insights, our agency helped take M1 from 2 leads a month to over 20 — and that number continues to climb. As Google leans further into AI Overviews and SGE, our team is ready to keep M1 at the top of the results... however those results appear.
